The Genesis

" Foresight - Thy name is success " , The adage in common business parlance, was proved correct once again when Diamond Shipping Company was founded by the Successful business house of Sarafs of Calcutta in 1991.

The company was established at juncture, when India was still fumbling with the economic crisis, and was contemplating to take its first step towards liberalization and globalization . The vision of this business family saw immense potential in the filed of shipping , especially in the containerization business . The Company was formed as a Private Limited Company under the Indian Companies Act of 1956.

It was subsequently converted into a public limited company in 1995 , when the company came out with a public issue of shares of Rs. 10/- each to facilitate listing on the Indian Bourses. The issue got an overwhelming response . The expanding business was the result of professional management , a committed and experienced workforce ad strict adherence of the doctrine " Customer Reigns Supreme ".

The Anchorage

The Company is headquartered at Calcutta , the flourishing of trade and present capital of the state of West Bengal in India. Diamond Shipping Company is registered with an authorized capital of Rs. 45 Million . The issue capital stands at more than Rs. 40 Million.


The Philosophy

Since its formation in 1991 , Diamond Shipping Company has achieved enviable growth. This has been possible owing to Hands-on-Management , and dedication of its workforce.

Diamond upgrades the quality of service through strenuous and constant effort of its management and staff. Innovation to meet the varied requirement of its clients have been a hallmark of Diamond. The Company can cater for variety of requirements of its varied clientele because of its vast , relevant and authoritative experience for every client, Diamond tailors its services to meet his specific need . Priority is given to the best and least expensive option. The Success of DSC can largely be attributed to the saving generated by it for its clients.

DSC is now identified as one of the best Shipping Company providing low cost container transport links for Indian and overseas shippers.

At Diamond " Client Reigns Supreme".

The Strength

DSC draws its strength from its professional management, an experienced and capable workforce, financial resources of the group as a whole, excellent rapport with Government agencies, its connection with the mandarins of the trade and above all, the support and good wishes of its valued clients. Since the Company belongs to a typical Indian Business group , the top management has its personal acquaintance with workers , shippers and decision makers of the industry.

DSC has been flexible and keeps cordial relationship with the officials at ports and banks. However the company has always been rigid as far as adherence to its philosophy is concerned.

In a short period of nine years , the company has grown into a total logistics support organizations.

The company has been flexible to the changes with the container shipping industry . Its ability to spot trends at any early stage, provide quicker transit at competitive freights rates has been one of its greatest strengths.

The Company's Customers immensely benefit from its efficient service and saving gained in consolidation of cargo.

The Operations

Diamond Shipping is a certified Multinational Transport Operator , and is the owner of " Diamond Line " . The Company operates throughout its own and leased containers which runs NVOCC service . DSC offers point to point cargo shipment facility , and provides a single windows service to its patrons . Once the client has chartered its service , Diamond takes over right from loading the cargo from the client's warehouse or factory to delivering it to the precise location of clients requirement. Besides , outright of the cargo shipment , the company also advice its prospective clients on the optimum method of cargo movement . All the shipments are fully insured . Diamond is also a chartering broker and is empanelled with TRANSCHART , the premier , Government of India agency for chartering vessels . The company Provides complete service vis-୶is, Break Bulk , Chartering , Containers , Consolidation and Inland haulage. Diamond employs a highly efficient computer system that provides necessary information on line . The accounts and other shipping documents are fully automated . Most advanced communication systems keep regular tracking of shipments and provides better co-ordination among its domestic and overseas offices .

USUAL ROUTS :

Diamond operates from all Indian Ports & ICD's - such as Calcutta , Vizag , Madras , Tuticorin , Cochin , Bombay , Kandla , Paradeep , Coimbatore , New Delhi and Ludhiana. From the toughs routs of the Silk Route , Mongolia , Siberia , Interiors of Africa & South America to the Easiest routs of Europe and Central Asian States , the company delivers cargo to almost every nook and corner of the world. For easy access to various ports , the company has joined hands with the who's who of shipping . Besides operating from India , Diamond has full fledged setup at Kathmandu in Nepal.

The Ambit

The company is engaged in the following activities :

The People

Diamond Shipping is bestowed with a professional and dynamic management and a sincere co-operative and knowledgeable workforce . The team is constantly trained and tuned to the needs of the markets to adjust to the ever changing circumstances . The carefully selected workforce undergoes continuous OJT and is fully geared to face all the challenge of the industry.

The Group

The Saraf Group was founded five decades back in the city of Calcutta. Initial Interest of the group was in timber , other domestic and international trade.

Presently the group has multifarious business interest in diverse fields . It encompasses timber and forest products , Plantation , Construction , Chemical , Shipping , domestic & international trade.